In the digital age, a comprehensive online marketing plan is essential to growing your business. We will use our proven expertise in digital marketing in healthcare, education and the nonprofit sector to help you optimize your website, create a social media presence, and craft an effective online marketing strategy to help your team achieve your goals.
Today, every organization must have a website which tells its story, enhances its mission, helps to sell services or products. The site must have compelling visuals and contents, be thoughtfully constructed for ease of use and navigation, while being flexible and adaptable for growth. Our team has developed over 50 websites and has also collaborated on sites with thousands of pages. Our experience in site planning, architecture and content development are a valuable service for our clients.
Search Engine Optimization and Advertising
Creating a website is often not enough. If you plan to use your website to garner new business, you need to ensure that search engines are finding your page and sharing it with your target audience. We will work with your team to ensure that your website’s content is optimized for Google and other search engines. We also provide expertise on Google advertising and can help you develop a solvent Google advertising strategy.
Whether you need help developing an email marketing strategy for university admissions, development or event promotion, our team of experienced writers and designers will provide guidance on choosing and setting up an email marketing system and will design, write, and execute a comprehensive email marketing strategy.
Blogging is an excellent way to share news about your institution. Our team has experience both designing blogs and writing SEO-optimized posts that ensure your blog is effective and your posts reach your target audiences.
As social network memberships grow dramatically, hospitals, universities and nonprofit organizations have realized that they too can take advantage of the wide reach that these platforms offer to engage with audiences. We will work with you to determine which social networks fit your company’s needs and target demographics, and will help you to develop a social media strategy to optimize engagement and growth. Our team offers expertise on the integration of Facebook, Twitter, Linkedin, Instagram, Google+, Snapchat, and other social networks into your marketing plan.