An independent higher-education institution, Babson College distinguishes itself by focusing on developing and nurturing entrepreneurs through its undergraduate, graduate and executive education programs.  Babson hired PKCBoston to work with its senior marketing team and web teams to recast its website’s structure and content to reflect the entrepreneurial brand.  Our work included:

• Participating in brand platform and website discussions
• Developing site structure; site maps
• Crafting overarching brand messaging
• Applying brand messaging to individual site sections
• Meeting with content owners
• Writing detailed content for individual pages